Fad-like technology adoption as a social action
نویسندگان
چکیده
منابع مشابه
Fad-like Technology Adoption as a Social Action
When technology adoption takes on fad-like characteristics it becomes critical to understand consumer behaviors due to the large swings in demand and expectations for the technology. Companies can see revenues skyrocket, only to fall just as fast without understanding the dynamics of the consumer adoption decision process. A model for fad-like technology adoption is described using the technolo...
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ژورنال
عنوان ژورنال: International Journal of Information Systems and Management
سال: 2014
ISSN: 1751-3227,1751-3235
DOI: 10.1504/ijisam.2014.062284